At about the beginning of this decade, mass-market mindfulness rolled out of the Bay Area like a brand new app. Very much like an app, in fact, or a whole swarm of apps. Previous self-improvement trends had been transmitted via books, inspirational speakers, and CDs; now, mindfulness could be carried around on a smartphone. There are hundreds of them, these mindfulness apps, bearing names like Smiling Mind and Buddhify. A typical example features timed stretches of meditation, as brief as one minute, accompanied by soothing voices, soporific music, and images of forests and waterfalls.

This is Buddhism sliced up and commodified, and, in case the connection to the tech industry is unclear, a Silicon Valley venture capitalist blurbed a seminal mindfulness manual by calling it “the instruction manual that should come with our iPhones and BlackBerries.” It’s enough to make you think that the actual Buddha devoted all his time under the Bodhi Tree to product testing. In the mindfulness lexicon, the word “enlightenment” doesn’t have a place.

Full Article here http://thebaffler.com/salvos/mind-your-business

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